Our vision is a smoke-free Africa, which we believe is achievable through cessation and harm reduction.

The broader aim of Campaign for Safer Alternatives is to encourage complete cessation of tobacco smoking in Africa by providing information and support to help smokers who wish to quit. 


Our mission is to advocate for a smoke free Africa by ensuring the availability of a variety of effective, affordable, safer alternatives to cigarette smoking by increasing public awareness and education, advocating for responsible legislative and regulatory policy designed to improve public health, and to promote the benefits of reduced harm alternatives.

We aim to promote the adoption of proven solutions that are most effective at reducing tobacco use and save the most lives. We promote innovative solutions for smoking cessation. While remaining committed to and supporting tobacco control efforts in Africa, especially Article 14 of FCTC, our organization serves as a platform for advocating and promoting all innovative solutions for ending smoking whether counseling, NRTs, or harm reduction.


We strengthen coordination and collaboration among consumer organizations and partners for effective and sustained progress in tobacco harm reduction in Africa, through strategic communications and advocacy campaigns.