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Welcome To Campaign
For Safer Alternatives

WHERE WE ADVOCATE FOR TAILOR-MADE SOLUTIONS TO
END SMOKING IN AFRICA

IN DEMANDING AFRICA'S OVER 77 MILLION SMOKERS
GAIN ACCESS TO LOWER-RISK ALTERNATIVES

WE ADVOCATE FOR

TOBACCO HARM REDUCTION AS AN ALTERNATIVE
CESSATION STRATEGY FOR INVETERATE SMOKERS

WE CONDUCT RESEARCH TO INFORM THE ACTIONS OF
CONSUMERS, POLICYMAKERS AND STAKEHOLDERS

TO ENCOURAGE THE COMPLETE CESSATION
OF CIGARETTE SMOKING IN AFRICA

WE DISSEMINATE
ACCURATE

EVIDENCE-BASED INFORMATION ON NICOTINE
TO ALLEVIATE WIDESPREAD MISCONCEPTIONS

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Campaign for Safer Alternatives (CASA) is a Pan-African, non-profit organization committed to advancing evidence-based strategies that support the transition to a 100% smoke-free Africa.

Our work emphasizes promoting scientifically validated and innovative methods for tobacco-smoking cessation. While strongly aligned with and supporting broader tobacco control efforts across the continent, especially the cessation and treatment provisions outlined in Article 14 of the World Health Organization Framework Convention on Tobacco Control (WHO FCTC), CASA offers a platform to advocate for a full range of cessation and harm-reduction strategies.

These include behavioral counseling, approved nicotine-replacement therapies (NRTs), and evidence-informed harm-reduction products that offer substantially lower risk compared to combustible tobacco. Through this integrated approach, we aim to expand access to effective cessation support and accelerate progress toward reducing the health burden of smoking in Africa.

Our Actions

What We Do

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Advocacy

Capacity Building

Research

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