Nairobi, 7 July 2021, Campaign for Safer Alternatives is joining a global movement coordinated by the World Vapers’ Alliance to Back Vaping. Beat Smoking. With 2021 being one of the most important years in the history of vaping, [Country Name] vaping activists and vapers are raising their voices and calling for our politicians to embrace vaping-friendly policies. 

Commenting on the launch of the campaign our Chairman Joseph Magero said:

“We are excited to join this global effort to eradicate smoking for good. Thousands of lives could be saved in Africa if legislation follows evidence and includes vaping as a crucial tool to fight smoking.” 

This year is vital for the future of vaping and its ability to beat smoking. A global conference on tobacco control (COP 9) is taking place at the end of the year, which includes African representatives from administration. Many anti-vaping activists are calling for treating vaping the same as smoking, including putting in place flavor bans and tax hikes. Our leaders will need to stand up for vaping and push back on further restrictions. 

Michael Landl, Director of the World Vapers Alliance said:

“Having campaign for Safer alternatives as a partner means that we have an even stronger voice at a global level this year. It will give a clear signal to the world that Africa stands for vaping and wants to beat smoking.”

The Back Vaping. Beat Smoking Campaign is working together with vaping activists and organizations around the world to send a strong message to global leaders. To learn more about it go to worldvapersalliance.coma